Viet Nam, the initiator of the ASEAN Online Sale Day (AOSD) during its ASEAN Chairmanship in 2020, continues to support the regional initiative as ASEAN prepares for the 2026 edition of the campaign. The ASEAN Online Sale Day is a collective initiative aimed at promoting cross-border e-commerce, strengthening collaboration among businesses and e-commerce platforms across the region, and creating new opportunities for enterprises to expand their markets and reach consumers throughout ASEAN.
On 9 July 2026, the ASEAN Steering Committee on the ASEAN Online Sale Day convened to finalize the implementation plan for the 2026 ASEAN Online Sale Day.
According to the agreed plan, this year's campaign will take place from 8 to 10 August 2026 and will feature two key components.
The first focuses on domestic markets, where businesses and e-commerce platforms in all ten ASEAN Member States will offer promotional campaigns, discounts, and special deals to local consumers.
The second focuses on cross-border e-commerce, encouraging businesses and e-commerce platforms with cross-border trading capabilities to launch exclusive promotional offers that facilitate online trade and strengthen commercial linkages among ASEAN Member States.
Registration for the 2026 ASEAN Online Sale Day has now officially opened across ASEAN through the designated national focal points. Businesses interested in participating are invited to register by scanning the QR code or visiting the following registration portal:
https://onlineasean.com/register.html
The 2026 ASEAN Online Sale Day is expected to further promote regional digital trade, enhance business connectivity, and provide consumers across ASEAN with greater access to competitive products and attractive online shopping offers.